California, PA: Tom Crea delivered an annual kickoff presentation to the Keegan Wireless, LLC team, a wireless contractor providing a full line of services in the United States.

Tom addressed the importance of a company's culture and discussed how to align personal and professional values to be most effective in any industry. Self-awareness is the key and an important skill every professional needs to be successful in today's work environment.

What's the surest way to fail in a leadership role? Lose sight of your values.

- You found a place where you could live according to your personal beliefs and your colleagues did the same.
- Values are the magnet that attracted you to your workplace (recruiting).
- When lived, values become the bond that keep everyone united and pursuing the same cause (retention).
- We all want to be around others who share our personal values and beliefs so that we spend our time in an environment (culture) that makes us happy.

Companies need leaders to promote organizational values and maintain the company culture to attract and retain the right employees.

Blackhawk Consulting Group, LLC is a veteran-owned speaking and coaching practice focused on developing leaders who improve teamwork through effective communication, emphasizing the importance of aligning personal and professional values. You can contact Blackhawk either by phone (412.347.6151), by email (tom@blackhawkleader.com), or through their website (blackhawkleader.com).