Many may not realize that it matters to chefs how they look while they make amazing and delicious food. As NewChef President and CEO Lucien Salama says, however, "when you look good, you feel good. And when you feel good, you cook better." This is NewChef's focus - and as a result, the company's sales have increased year over year. NewChef has added trend and flair to a previously bland chef's coat. The company's work has been enjoyed by brilliant chefs from, to name but a few, Wofgang Puck Catering; Disney; the Bravo TV hit "Top Chef;" the Patina Group; a string of Las Vegas casinos and resorts, including the MGM Grand, the Venetian, Caesars Palace, and Club Med; cruise lines Royal Caribbean, Crystal Cruises, and Carnival; culinary schools and several American culinary federations; and various restaurant groups, including Red Lobster and the Olive Garden.

$alama does all his cutting and sewing in-house, whether at a facility in China overseen by his wife, or at their 30,000-square-foot factory in Vernon that Salama rebuilt in 2005, which houses the firm's design and embroidery departments. in order to efficiently handle NewChef's increasingly diverse and complex production needs, he invested in the latest CAD/CAM technology by Tukatech. This investment helps NewChef continue to sustain the accuracy of its designs and production. This automation helps increase production in the U.S., maintaining the high quality fit and style NewChef has become known for, all the while helping increase jobs locally.

Quality and service are of the utmost importance to Salama. "The style, the quality, the embroidery - everything we do is top," he says. This positive attitude has allowed NewChef to become a leading provider of chefs uniforms all the way to the White House. Considering Salama is 80 years old, the fact that he came out of retirement to create a very successful chef's uniform company, puts him at the top of his class.

About NewChef Fashion, Inc.
NewChef Fashion, Inc. is a small business operating out of Los Angeles, CA. To contact NewChef, you can reach out to them via their website (www.newchef.com), by phone (213-344-9074), or by email (ccbalan@newchef.com).

Special Credit to the Los Angeles Business Journal for originally publishing the above article.